Title

Huka Entertainment

Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration

Date

12-2013

Abstract

The following internship report is a documentation of my work with the for-profit entity Huka Entertainment during the Spring 2013 semester. This report focuses on my observations and suggestions while working closely with the Marketing and Sponsorship departments. I will analyze the strengths, weaknesses, opportunities, and threats to the company, while describing its management structure and each of its three festivals. I will also discuss what best business practices are best to help Huka Entertainment thrive in the music festival market.

Comments

Physical rights retained by Earl K. Long Library, University of New Orleans.

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