Document Type

Report

Publication Date

8-17-2012

Abstract

On behalf of the UNO Graduate Program in Arts Administration and their cultural arts events partners, Qualitative and Quantitative Research was conducted by Q2 Insights, Inc. which is based in New Orleans and has offices in San Diego. This project was conducted in collaboration with UNO Arts Administration faculty and students.

With initial focus in the area of the live performing arts, it is anticipated that the research will be conducted annually with visual arts added in the future, and will provide essential trend data not currently available.

UNO Graduate Program in Arts Administration and their cultural arts events partners will use the findings of this study to increase attendance at ticketed performing arts events as well as to develop ways to cross fertilize ticket sales across performing arts entities.

Comments

This report documents the findings of the Quantitative Research (Web Survey). The findings of the Qualitative Research (a Focus Group) were reported separately and are included as a supplemental file.

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