Collaborator(s)
Elizabeth Joint
College(s)
College of Liberal Arts
Submission Type
Service Learning Presentation
Description
Strategic Marketing Management is a graduate-level marketing class that provides students with a comprehensive framework of competitive marketing strategies and market planning. Emphasis is placed on conceptualizing marketing problems and examining major issues in the marketing management function. Students learn the components of a strategic marketing plan and develop marketing plans for local businesses. They meet with business owners and assess the organization’s market planning needs. On the concluding day of class, students present their marketing plans to the business owners. In Fall 2012, a marketing plan was developed for OffBeat Magazine, a free magazine showcasing Louisiana music.
Developing Strategic Marketing Plans for Community Businesses
Strategic Marketing Management is a graduate-level marketing class that provides students with a comprehensive framework of competitive marketing strategies and market planning. Emphasis is placed on conceptualizing marketing problems and examining major issues in the marketing management function. Students learn the components of a strategic marketing plan and develop marketing plans for local businesses. They meet with business owners and assess the organization’s market planning needs. On the concluding day of class, students present their marketing plans to the business owners. In Fall 2012, a marketing plan was developed for OffBeat Magazine, a free magazine showcasing Louisiana music.