Date of Award
12-2004
Degree Type
Thesis
Degree Name
M.A.
Degree Program
English
Department
English
Major Professor
Kanopasky, Abigail
Second Advisor
Luft, Rachel
Third Advisor
Sturges, Robert
Abstract
This study contributes to the expanding critical range of discourse analysis by analyzing texts used to market Viagra and other "sexual enhancement medication," pharmaceuticals that treat "erectile dysfunction". Applying elements of Norman Fairclough's critical discourse analysis framework, this study examines as cultural artifacts Viagra, Levitra, and Cialis print advertisements and television commercials and it offers insight into the institutional discourse of "sexual enhancement medication" and how this discourse constructs male identity and subjectivity.
Recommended Citation
Gomez, John-Paul, "Critical Discourse Analysis of Sexual Enhancement Medication Ads" (2004). University of New Orleans Theses and Dissertations. 179.
https://scholarworks.uno.edu/td/179
Rights
The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this dissertation or thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis or dissertation.