Date of Award

12-16-2004

Degree Type

Thesis

Degree Name

M.A.

Degree Program

English

Department

English

Major Professor

Kanopasky, Abigail

Second Advisor

Luft, Rachel

Third Advisor

Sturges, Robert

Abstract

This study contributes to the expanding critical range of discourse analysis by analyzing texts used to market Viagra and other "sexual enhancement medication," pharmaceuticals that treat "erectile dysfunction". Applying elements of Norman Fairclough's critical discourse analysis framework, this study examines as cultural artifacts Viagra, Levitra, and Cialis print advertisements and television commercials and it offers insight into the institutional discourse of "sexual enhancement medication" and how this discourse constructs male identity and subjectivity.

Rights

The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this dissertation or thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis or dissertation.

Share

COinS