Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




The following report discusses an eight-month internship with a new arts organization in New Orleans, called the New Orleans Indie Rock Collective. This report discusses the organization's creation, mission, projects, funding, marketing, and future goals as well as a description of my duties and responsibilities therein. An analysis of the organization will be discussed as well as researched best practices for arts organizations that promote indie rock music. Best practices and research will focus on producing musical festivals, producing sampler CDs, and music promotion through a comprehensive website. These best practices and the research herein will come from music industry professionals, news articles, and from other arts organizations doing similar projects. Recommendations will be given relating this research with the organization's current operations. The report will conclude with my short and long term contributions to the organization.