Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




The following report documents the internship performed by Jonathan Wells with Jazz at Lincoln Center in spring 2009. Jazz at Lincoln Center is one of 12 resident organizations of the Lincoln Center for the Performing Arts, Inc. in New York City. Jazz at Lincoln Center operates from its administrative offices at 33 West 60th Street, and its venues are housed in the Time Warner Center at Columbus Circle. During his internship, Mr. Wells worked within the Marketing and Creative Services Department under the direction of the Assistant Marketing Director. Among his various responsibilities, Mr. Wells primarily assisted the marketing team with concert and event promotion. An in-depth internship description is provided in this report. Further, this report provides an overview of the organization and an intuitional S.W.O.T. Analysis based on Mr. Wells' observations. The report examines best practices performed by similar arts organizations and corporations, and provides recommendations based on those practices that are unique to New York City and social media. Finally, the report discusses Mr. Wells' contributions as an intern and their effects within the Marketing and Creative Services Department.