Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




From mid-May 2009 to mid-August 2009, I served as an intern in the Marketing department of the Solomon R. Guggenheim Museum. As an intern at this museum, I examined its daily operations, organizational structure, and program planning through the lens of a graduate student in the program of Arts Administration at the University New Orleans. Based on my internship at the Guggenheim, I have written a comprehensive report outlining my experiences and observations at the internationally renowned arts organization. The following report includes a brief history of the organization and description of its mission and organizational structure; details of the projects and tasks I was assigned as an intern; an analysis of the organization’s strengths, weaknesses, opportunities, and threats; best practices for the industry and competitor analysis; and a description of my contribution to the Museum.