Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




Experience obtained from an internship at the New Orleans Museum of Art leads to a discussion of the Museum's strengths, weaknesses, opportunities, and threats. Strengths identified are the Museum's location, temporary exhibitions, expansive collection, recognition of New Orleans cultural heritage and diversity, ability to attract different audience segments, and educational outreach to schools. Weaknesses include the Museum's resistance to change, neglect of technology, poor internal and external communication, lack of coherent and shared purpose, and adequate space for programming. Opportunities ascertained are the potential for expansion in technological updates and public programming, and the leadership of a new Director. Threats recognized are the inattention to technological advances, competition with other cultural sites, and the economic recession. This analysis produces specific recommendations for improvement in the Museum's management practices, public programming, and technological insufficiencies.