Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




The following thesis report is an analysis of The Alex Beard Studio where I completed an internship from December of 2010 to March of 2011. The Alex Beard Studio LTD is the umbrella limited liability company which covers the artist Alex Beard’s brand, children’s books series, and the physical art gallery which is located in New Orleans’ French Quarter. During my internship, I worked closely with the artist Alex Beard and his studio manager Brandi-Lea Harris, as well as briefly working with his former gallery director Randy Jackson and his new gallery salesperson Ryan Miner. This thesis report analysis will include a brief biography of the artist and an explanation of his studio and brand. A description of my internship will also be included in this report as well as an in-depth analysis on art gallery best practices and a S.W.O.T. analysis on the studio. Finally, this thesis report will conclude with my contributions and recommendations formulated during and after my experience as the Alex Beard Studio’s intern.


Physical rights retained by Earl K. Long Library, University of New Orleans.