Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




This is a comprehensive report based on my examination of the National Museum of Korea after completing an internship in the International Relations & PR Division from September 1, 2010 through February 28, 2011. This report is divided into five chapters. Chapter I introduces the overall organizational profile of the museum beginning with its history, mission, vision, goals, management structure, programming, and funding. Chapter II specifically focuses on the International Relations & PR Division, where I have successfully completed a six-month internship. It provides a description of the internship including an overview of the International Relation & PR Division as well as my duties and responsibilities as an intern. In Chapter III, a SWOT analysis of the organization‟s internal and external issues is performed including its strengths, weaknesses, opportunities and threats. Best practices of other institutions are demonstrated in Chapter IV which may serve as a reference for further development of the museum. In Chapter V, I conclude this report by providing my own insights and recommendations.


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