Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




The following internship report documents my marketing internship with the New Orleans Ballet Association in the summer of 2011. Incorporated in 1969, NOBA is one of the few organizations in the Central Gulf region dedicated solely to dance. During my internship, I worked with the Marketing Coordinator and Executive Director on culminating events centered around NOBA's season of dance and education programs. My primary goals were to create and distribute marketing material concerning the upcoming season and to assist the Marketing Coordinator with event promotions. This internship report provides an overview of NOBA based on observational research and in-depth analysis concluded by me. The report examines internal and external issues, researched explanations of best practices performed by similar organizations, and recommendations for improvement within the organizations future contributions to the city of New Orleans.


Physical rights retained by Earl K. Long Library, University of New Orleans.