Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




This report is the result of an organizational internship (June 6, 2011-September 30, 2011) at Root Division, a visual art nonprofit located in San Francisco, CA. The nature of the internship required work in many facets of the organization allowing a full analysis of the organization’s operations, funding streams, and goals for the future. This report begins with an extensive overview of this unique organization, which celebrates its 10-year anniversary in 2012. The report then analyzes organizational observations, finding that Root Division must focus on strategic communication and new relationships with donors in order to obtain future goals. The paper concludes with recommendations for Root Division based on best practices in sustainable funding, branding and donor base building. These recommendations will allow Root Division to continue to steadily grow and create an artistic ecosystem for the San Francisco Bay Area.


Physical rights retained by Earl K. Long Library, University of New Orleans.