Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




Since its origin in 2005, The NOLA Project has sought to bring innovative and high caliber works of theater to New Orleans audiences. Accustomed to performing in various venues due to lack of a permanent theatre, this nonprofit theater company has taken steps to plant roots in the community in other ways, including educational outreach for youth and the development of a new membership program.

The purpose of this report is to document my internship with The NOLA Project from April 2014 through April 2015 and to analyze the effectiveness of the company’s operations. My analysis is based on experiences and insights gleaned from my time spent within the organization, focusing primarily on development tasks. I will evaluate the state of the company by addressing current strengths and weaknesses, as well as identifying possible opportunities and threats. This analysis will in turn serve as the basis for recommendations pertaining to plans for the company’s growth and success through the next decade of operation.


Physical rights retained by Earl K. Long Library, University of New Orleans.