Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




This report documents the internship of LaWanda J. Smith with Jamalar Agency. Jamalar is a booking agency which specializes in selling the music and culture of New Orleans to the world. LaWanda’s main task was radio promotion for the 2015 spring release of We’ve Got a River to Cross, a CD by the gospel group Joyful. LaWanda was also exposed to record label management by working with Jamalar’s sister company, Rampart Street Music. This report provides an overview of Jamalar Agency, analysis of the company’s strengths, weaknesses, opportunities, and threats, an examination of best practices in music promotions performed by a similar record company and recommendations for the company based on LaWanda’s observations.


Physical rights retained by Earl K. Long Library, University of New Orleans.