Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




This thesis describes a graduate student's internship an analysis of the offices of the Louisiana Philharmonic Orchestra. The internship took place during the University of New Orleans' 1994 fall semester. The Louisiana Philhannonic is a pioneering arts organization that is owned and operated by its own orchestra players. The organization's primary goal is to introduce the highest possible quality music to the Gulf Coast region. The information in this document primarily discusses the Departments of Marketing and Audience Development and Advertising. The information in this document is based on personal experiences during the time of the internship.