Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




This report is a description of a three-month internship from January 20, 1992 through April 20, 1992 with the New Orleans Opera Association where the intern was the assistant to the Director of Development/Marketing/Public Relations. The New Orleans Opera celebrates 50 years of financial and artistic success in the 1992/93 season and serves as an example to other arts organizations not only in New Orleans but throughout the United States. Over this fifty-year life, however, the organization has not adjusted its managerial practices sufficiently to compensate for the change throughout the business and arts-related industries; consequently, the Association operates with outdated thoughts and customs. Within the scheme of operations, however, is a very successful fundraising organization buttressed by the support of extremely loyal patrons and sold-out houses. The intern will give an overview of the organization and explain her duties and responsibilities with short and long-term effects on the Association.