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The phases of Emergency Management have moved into the virtual world. We can use Facebook to prepare, Twitter to respond, and KickStarter to recover. But with limited staff, time, and even experience, how do we pick tools that will help meet our specific communication needs? This session will include an overview of social media communication tactics, beginning with identifying communication gaps and expanding to discuss leveraging strategic communication partnerships. Also, an assessment of several campus and community use cases where social media tools were used effectively throughout the phases of emergency management. Lastly, a survey of several social media tools available to practitioners that can actually make our jobs easier.