Writing and Presentation for Arts Administrators
College of Liberal Arts
Arts professionals straddle two worlds: the world of the artist and the world of the manager. This course concentrates on the various forms of arts writing, promotion, and institutional communications relevant to the arts administrator. Skills in written and oral communication are developed through a cycle of writings directed towards basic arts and media relations principles and techniques as they apply to successful arts institutions. Students will practice identification of current and potential audiences, how to attract media, create ongoing relationships with visitors and members, as well as successful communication within arts institution administrations.
Older syllabi may not be applicable to the current semester. Be sure to verify content with the instructor.