Date of Award
Planning and Urban Studies
Large corporations largely control food production and distribution in the global food system and have generated a desire for locally produced food. Although small independent producers still contribute to regional food systems, there is little understanding about how they distribute and market their products. This thesis uses both semistructured interviews to investigate the distribution practices of urban, family, and regional producers in the New Orleans region and discourse analysis to disclose how localist discourse shapes producers marketing practices. The discourse analysis discovered that the web presence of local New Orleans restaurants, farmers, and Crescent City Farmers Market targeted concepts that reflect localist beliefs and values. It was also established that small producers respond to consumer demands, but still have the power to shape the regional food system through negotiating informal contracts and striving to enter into the niche market.
Nichols, Emily, "New Orleans Producers: Directing the Regional Food System One Informal Contract at a Time" (2014). University of New Orleans Theses and Dissertations. 1883.