Date of Award
This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of the U.S. Little academic attention is given to the continued statistical analysis of language in social media from a critical compositional standpoint. I have written this thesis to inspire continued research in the area of internet linguistics and to help small businesses maximize profits by improving their social media impact.
Arnaud, Brianna J., "How to Maximize Your Small Business's Impact on Social Media" (2018). University of New Orleans Theses and Dissertations. 2558.
Gender, Race, Sexuality, and Ethnicity in Communication Commons, Journalism Studies Commons, Linguistics Commons, Marketing Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons, Social Media Commons, Sociology Commons, Speech and Rhetorical Studies Commons