Date of Award
Spring 5-2020
Degree Type
Thesis
Degree Name
M.A.
Degree Program
History
Department
History
Major Professor
Dr. Mary N. Mitchell
Second Advisor
Dr. Robert Dupont
Third Advisor
Dr. Charles Chamberlain
Abstract
Mid-nineteenth century immigrant to New Orleans and businessman, Samuel Nadin Moody, leveraged the tools of the market revolution to pioneer advertisement with innovation and flamboyance to sell men’s clothing, specifically men’s shirts of his own manufacture. Through over saturation of billboards, a massive, sustained, and creative newspaper advertising campaign, and the invention—and careful curation of—a personal brand, Moody thrived in the era’s volatile marketplace. This micro-history peers into this impressive success story enjoyed by a singular individual.
Recommended Citation
Rogan, John M S, "Get Your Shirts At Moody’s! Samuel Nadin Moody: Advertising Genius in New Orleans, 1848 to 1874" (2020). University of New Orleans Theses and Dissertations. 2787.
https://scholarworks.uno.edu/td/2787
Rights
The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this dissertation or thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis or dissertation.