Date of Award

Spring 5-2020

Degree Type


Degree Name


Degree Program




Major Professor

Dr. Mary N. Mitchell

Second Advisor

Dr. Robert Dupont

Third Advisor

Dr. Charles Chamberlain


Mid-nineteenth century immigrant to New Orleans and businessman, Samuel Nadin Moody, leveraged the tools of the market revolution to pioneer advertisement with innovation and flamboyance to sell men’s clothing, specifically men’s shirts of his own manufacture. Through over saturation of billboards, a massive, sustained, and creative newspaper advertising campaign, and the invention—and careful curation of—a personal brand, Moody thrived in the era’s volatile marketplace. This micro-history peers into this impressive success story enjoyed by a singular individual.


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