Date of Award
Dr. Mary N. Mitchell
Dr. Robert Dupont
Dr. Charles Chamberlain
Mid-nineteenth century immigrant to New Orleans and businessman, Samuel Nadin Moody, leveraged the tools of the market revolution to pioneer advertisement with innovation and flamboyance to sell men’s clothing, specifically men’s shirts of his own manufacture. Through over saturation of billboards, a massive, sustained, and creative newspaper advertising campaign, and the invention—and careful curation of—a personal brand, Moody thrived in the era’s volatile marketplace. This micro-history peers into this impressive success story enjoyed by a singular individual.
Rogan, John M S, "Get Your Shirts At Moody’s! Samuel Nadin Moody: Advertising Genius in New Orleans, 1848 to 1874" (2020). University of New Orleans Theses and Dissertations. 2787.