Date of Award

Spring 5-2021

Degree Type


Degree Name


Degree Program

Fine Arts


Arts Administration

Major Professor

James Marchant

Second Advisor

Kellie Chavez Greene

Third Advisor

Clare Burovac


The COVID-19 pandemic has had dramatic effects throughout the economy, but few industries have been hit harder than the performing arts. Theatres face unique challenges, including lost earned and contributed revenue, navigating virtual platforms, and how to sustain their audiences, who are distant both physically and mentally. This study seeks to explore the ways in which three mid-size nonprofit theatres work to overcome these challenges and adapt to the new and ever-changing landscape of live performance. At the same time, the Black Lives Matter movement and the demand for more equity across institutions of all types have placed additional social pressures on live performance venues. This has compounded the economic strain from the pandemic, as these venues seek to reinvent and revitalize their programs. This study compares fiscal concerns, organizational changes, programming innovation, and other strategies used to withstand the pandemic, while also examining an equitable path forward for these organizations.


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