Date of Award
12-2006
Degree Type
Thesis
Degree Name
M.S.
Degree Program
Hospitality & Tourism Management
Department
School of Hotel, Restaurant and Tourism Management
Major Professor
Erdem, Mehmet; Bordelon, Bridget
Second Advisor
Chacko, Harsha
Abstract
The Internet is playing an increasingly crucial role in destination marketing and it is used as a major marketing tool among National Tourism Organizations (NTOs). Website design is influential for consumers' Website preference and destination selection. This study is to understand the application of image-based technology by the major National Tourism Organizations (NTOs) through the collection and comparison of static images and dynamic images presented in their official tourism Websites. Data collected from the sampling of the world's top 25 tourism destination nations reveals that all National Tourism Organizations (NTOs) use either static images or dynamic images for their Websites, but the use of static images are far more popular than that of dynamic images.
Recommended Citation
Chang, Lung-chiuan, "An Analytic Image-Technology Inventory of National Tourism Organizations (NTOs)" (2006). University of New Orleans Theses and Dissertations. 484.
https://scholarworks.uno.edu/td/484
Rights
The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this dissertation or thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis or dissertation.