Document Type
Master's Report
Degree Name
Master of Arts in Arts Administration
Date
5-2014
Abstract
In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths, weaknesses, opportunities, and threats – both internal and external; and the consultant’s recommendations for improvement.
Recommended Citation
Lake, Suzette, "A Consultant’s Analysis of Bond Public Relations and Brand Strategy" (2014). Arts Administration Master's Reports. 162.
https://scholarworks.uno.edu/aa_rpts/162
Comments
Physical rights retained by Earl K. Long Library, University of New Orleans.