Document Type

Master's Report

Degree Name

Master of Arts in Arts Administration




This report outlines my experiences and observations the New Orleans Museum of Art (NOMA). It will focus on a brief history of expansion through size and collections, attempts to garner a younger audience through new tactics, and will analyze the Museum’s strengths, weaknesses, opportunities, and threats. I will address the ways that staff members are adapting to help secure NOMA’s relevancy as a modern and forward thinking non-profit who is actively trying to grow its youth membership. I will primarily focus on the efforts of the External Affairs department to refine its long and short-term goals that include creating better alliances with other museums and cultural organizations within the community and revamping their fundraising events to appeal to a wider audience. In the conclusion of this report, I will present my recommendations to address some of the shortcomings I observed while working at the Museum.


Physical rights retained by Earl K. Long Library, University of New Orleans.