Event Title
Is A Picture Worth A Thousand Words? Testing the Effectiveness of Sports Ads
Faculty Mentor
Kyeong Sam Min
Location
Hamilton Hall 223
Session
Session 3
Start Date
11-4-2014 2:15 PM
End Date
11-4-2014 3:15 PM
Description
UNO athletics recognized low attendance at basketball games. We conducted an experiment to test the effectiveness of different posters for those games. We utilized: an ad containing game information without a picture, an ad containing game information and a picture of a player, and an ad containing game information and a picture of fans. Drawing on herding theory (Cialdini, 2008), we predicted the advertisement with fans to be most effective. We surveyed 90 UNO students. There was no distinct preference for any advertisement. However, there was significant preference for text-only promotions among long commuters and visual promotions among short commuters.
Is A Picture Worth A Thousand Words? Testing the Effectiveness of Sports Ads
Hamilton Hall 223
UNO athletics recognized low attendance at basketball games. We conducted an experiment to test the effectiveness of different posters for those games. We utilized: an ad containing game information without a picture, an ad containing game information and a picture of a player, and an ad containing game information and a picture of fans. Drawing on herding theory (Cialdini, 2008), we predicted the advertisement with fans to be most effective. We surveyed 90 UNO students. There was no distinct preference for any advertisement. However, there was significant preference for text-only promotions among long commuters and visual promotions among short commuters.