Event Title
How Many Consumers Prefer an Expert Over a Non-Expert For an Iphone Ad?
Faculty Sponsor
Kyeong Sam Min
College(s)
College of Business Administration
Submission Type
Oral Presentation
Description
Apple's iconic iPhone is a product that only needs a new introduction when the next annual models are introduced and marketed prior to release. However, our team is curious how many consumers are more influenced to buy an iPhone from an ad featuring an iPhone expert in comparison to a non-expert. We'll have 2 separate advertisements with different spokespersons, one featuring a tech expert and the other featuring an influential celebrity. Each ad will promote the new features from the upcoming iPhones word-for-word. Our team will then show these ads and conduct surveys with participants asking them which one do they prefer and what factor(s) contributed most to their answers. We want to see how many consumers are shifting away from Apple's earliest marketing strategies and have began valuing more promotions from knowledgeable people.
How Many Consumers Prefer an Expert Over a Non-Expert For an Iphone Ad?
Apple's iconic iPhone is a product that only needs a new introduction when the next annual models are introduced and marketed prior to release. However, our team is curious how many consumers are more influenced to buy an iPhone from an ad featuring an iPhone expert in comparison to a non-expert. We'll have 2 separate advertisements with different spokespersons, one featuring a tech expert and the other featuring an influential celebrity. Each ad will promote the new features from the upcoming iPhones word-for-word. Our team will then show these ads and conduct surveys with participants asking them which one do they prefer and what factor(s) contributed most to their answers. We want to see how many consumers are shifting away from Apple's earliest marketing strategies and have began valuing more promotions from knowledgeable people.
Comments
4th place, Oral Presentation