Date of Award
Spring 5-2020
Degree Type
Thesis-Restricted
Degree Name
M.S.
Degree Program
Hospitality & Tourism Management
Department
Hotel, Restaurant and Tourism Administration
Major Professor
Han Chen
Second Advisor
Yvette Green
Third Advisor
Bridget Bordelon
Abstract
Airbnb has become a dominant player in the sharing economy. Authenticity is one of Airbnb’s fundamental key factor, but recent hospitality studies lack addressing types of hosts and how they compare in terms of different dimensions of authenticity affecting consumers’ trust in hosts. The current study identifies two types of Airbnb hosts, individual hosts and company hosts, and aims to examine the role of authenticity and trust in hosts on consumer’s intention to revisit and recommend Airbnb. The findings suggest that there exist positive relationships between dimensions of authenticity and trust in hosts and between trust in hosts and behavioral intentions. The relationship between existential authenticity and trust in hosts is strengthened for company hosts than for individual hosts. The study may contribute to P2P literature portfolio in terms of types of hosts and provide implications to both P2P individual hosts and company hosts.
Recommended Citation
Han, Joyce, "Individual Hosts Vs. Company Hosts on Airbnb: Role of Authenticity and Trust on Consumers’ Behavioral Intentions" (2020). University of New Orleans Theses and Dissertations. 2746.
https://scholarworks.uno.edu/td/2746
Rights
The University of New Orleans and its agents retain the non-exclusive license to archive and make accessible this dissertation or thesis in whole or in part in all forms of media, now or hereafter known. The author retains all other ownership rights to the copyright of the thesis or dissertation.